About Me

Resume | Linkedin | Magento Certification Profile

Hello, and thank you for visiting. My name is Joel Holtzman and I am a freelance web developer based in Hudson, NY. What I love most about what I do is finding solutions to complex problems as well as creating solutions to help a website reach it’s full potential.

Here Are A Few Ways That Can Be Accomplished

  • Updating The Technology Stack of Your Website
  • Investing In Tools To Help Increase Conversion Ratios
  • Marketing Via Email, Social Media and Google Ads
  • Producing More Content

Fun Fact: The first company I worked with, Shero Commerce, grew into a large digital agency mostly by creating blog post content. You can see my posts here.


Over the past 8 years I worked full time as a backend website developer for digital agencies. During this time, I worked on projects ranging from small blogs and stores to large scale E-commerce sites such as

  • Oscar De La Renta
  • Mara Hoffman
  • Hylete
  • MarcFisher

My Mission

My work is driven by a single goal: use my years of experience to allow small businesses access to the information and resources large digital agencies provide their clients. You may wonder, how is that possible?

Leverage The Power of Open Source Technology

Open source software such as Magento, which is the most powerful open source E-commerce software available, and 3rd party services such as Shipper HQ, Klaviyo and Mailchimp allow small businesses opportunities to grow, affordably, that simply did not exist 5-10 years ago. Contact me to learn more.

Beyond development, my range of interests include sci-fi and fantasy movies & TV shows, comedy and writing. I also firmly believe that pop tarts are the devil.

Services I Can Provide

Website Development

I have experience ranging from small WordPress content sites to large higher volume enterprise E-commerce sites with Magento 1 & 2. I develop in PHP, git for version control and Docker for local development.

Website Maintenance

I can make sure your website is up to date and running smoothly. I will take ownership of all technical tasks, create support tickets with the web host and 3rd party vendors so you can focus on your business.

Social Media

I am well versed in Instagram, Facebook, Google Ads, Email marketing and more. I currently run the social media for House Rules Cafe in Hudson, NY.

Project Management

I have years of experience working businesses owners as well as a team of developers both in house and offshore. I can help create estimates, consult on internal development workflow and much more.

My Clients

To view more information about my clients, please visit my portfolio which will update regularly.

Latest From My blog

Let's Start A New Project Together

I would love to learn more about you, your business and where you plan to be in 3-5 years. Click the button below to get started.